We are a marketing and communications agency that is all about content: its creation, its curation, its distribution. Our content builds trust and loyalty in the brands that commission us. It is ‘news you can use’, inspiring audiences to take action.
We are journalistically led and started life in 1996. We have a team of 45 based in one office in Covent Garden supporting some of the best known corporates, membership bodies and charities in the world. We offer a seamless service covering strategy, creative, editorial, multimedia, video, digital development and account management.
If you have a new brand you want to roll out, or a tricky audience you want to reach – from customers to employees, members to investors – then come to us. We’ll create and deliver a strategy that’s transformational.
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We focus on delivering targeted content across digital, social and print channels. In today’s visual world, that content is as likely to be a video or infographic as a piece of narrative content.
As well as beautifully crafted content, we also create the strategies to get client stories in front of the right people at the right time. That means our inhouse team is good at building websites and running social and direct marketing campaigns.
We plan content distribution so client stories appear in real time through our proprietary content calendar. The calendar means brand messages can be shared at the moments when they will resonate best with what's happening in the wider news agenda.
Our teams work to inspire client audiences in three areas: marketing, internal communications and investor relations.
Over the years, we have seen a blurring of the lines between the different disciplines, perhaps summed up most clearly today in the rise of Business to Employee Communications (rather than simple internal comms), developed through learnings in Business to Business and Business to Consumer.
But whatever your audience, whether you are talking to employees of a bank or investors of a company, one idea should always be core: they need to feel trust in your brand. Trust is what we deliver.
Some relationships last a lifetime, others are for a specific brief to meet a specific need. We are immensely proud of the brands that have trusted us to support them on their marketing and communication briefs. Here is a snapshot of just a few that have chosen Wardour as a partner in the last five years.
We take great care in who we hire to join the Wardour team. They've got to be smart, ambitious and fun to work with. And while great at bringing your ideas to life, our people are also expected to be unafraid to challenge: to push for what will actually deliver the results you want. Sometimes that means thinking beyond the initial brief.
Aside from all that, we pride ourselves on being journalistically led – especially as the skills of the newsroom are more relevant than ever in today’s fast moving, always-on world.
In the Wardour studio you will find a buzzing atmosphere that brings together designers, writers, editors, strategists, account managers, animators, video producers, print buyers and more. You can meet some of the senior team below.
As CEO, Martin sets and guides the overall business plan of the agency. But in addition he is actively involved in client relationships creating content strategies that create award-winning communications and marketing campaigns.
Prior to founding the agency in 1996, Martin was a journalist, working in local tabloid papers before moving to the Daily Express and then the Financial Times.
He is a member of an alumni communications advisory committee for Cambridge University. Between 2008 and 2010 he sat on the main board of the PPA and was chairman of the customer publishing trade group, the Association of Publishing Agencies. Until the end of 2014 he was also a board member of the Content Marketing Association. These roles, combined with his work on accounts as diverse as the British Heart Foundation, EY and Heineken, give him great insight into the world of marketing and communications.
He has a passion for all things digital and a pair of Google Glass can now be found accumulating dust in the bottom drawer of his desk.
Claire oversees the editorial and creative output of Wardour’s magazines and websites, as well as the account, operational and process issues at the agency. As a journalist, Claire has worked for some of Fleet Street’s finest newspapers. At the Sunday Times, she worked on the Business section as City Diary editor and small business editor. She was financial services correspondent at the Mail on Sunday before launching Money Magazine for Associated Newspapers.
After two years as the Daily Mail’s City News editor, Claire was lured to the world of free newspapers as part of the management that launched CityAM. She then moved to Metro International and ran the editorial operation for newspapers in 21 countries across the globe. Since joining the Wardour team, Claire has worked across all client projects, including BA, Laing O’Rourke and the British Heart Foundation. Like Martin, she is especially involved in the strategy, insight and planning for projects. She also leads the work for Arup, writing the Design Book and working on the company’s strategic goals.
Cambridge engineering graduate Richard qualified as an accountant with KPMG in 1990 and moved into industry the following year, joining Aqualisa as Financial Controller. He worked at European Bakeries from 1998 to 2005 (becoming Financial Director in 2000) before joining Wardour in January 2006.
As FD he maintains the financial records of the company and produces management information to help with the effective running of the business. He is also Company Secretary. Although Richard is very much a numbers man, he thoroughly enjoys the creative atmosphere of Wardour.
Ben is an inspirational creative director, responsible for all the creative output at Wardour.
Like many at the agency, he started his career in the world of print, on titles for organisations as diverse as Nasdaq and Asda.
He now leads a close-knit team of designers whose output is truly multimedia. It spans everything from photography and illustrations to videos, infographics and animations. He guides them to deliver arresting work whatever the platform – from websites and apps to magazines, brochures and annual reports.
In his time at Wardour, Ben’s team has won a huge array of awards, ranging from internal comms gongs for best magazine and web campaign to the highly prestigious best corporate photo (of a man on fire) from the Association of Photographers.
Ben joined the agency in 2008, having had successful freelance experience at some of the most prestigious agencies in the UK, as well as an in-house career at Publicis.
Ryan is that greatest of digital people: someone who makes techie issues comprehensible to lay audiences.
He has been working in the online arena for more than 10 years and completed a degree in multimedia computing in 2006. A specialist in web standards and accessibility, he combines creative flair with proven design methodology to create aesthetically pleasing, functional and intuitive designs and applications. Ryan is a versatile head of digital, happy to roll his sleeves up and code – but with a broad knowledge base, diverse skill set and extensive commercial experience in multimedia design and communication.
He has worked on a variety of digital projects, including websites, online video and mobile content, for companies such as Aon, Barclays, HSBC, Travelers, Luke Hughes and ITV Media.
Before joining Wardour in 2007, Ryan worked on the multimedia side of event production for various pharmaceutical clients, including Astellas.
Emma joined the account team in January 2014 and helps coordinate the activities of the account team as well as leading key projects herself.
She has particular expertise in the translation of projects from the mass market to the personal. In 2014, she led the programme to build the personalised content platform for EY, called myEY.
In addition, Emma runs the consultancy offering at Wardour, working with consultants in a range of expertise areas to deliver strategic insight to our clients at all levels. This runs alongside her responsibilities for planning and research.
Emma joined Wardour from the networking business Editorial Intelligence, where she was managing director, looking after the day-to-day operations of the business, new business development and clients such as Vodafone, Barclays, the John Lewis Partnership, ICAP and Tata Consultancy Services.
Eila joined Wardour in September 2016 to lead our team of inhouse editors and international network of freelance journalists and copywriters.
She has spent more than two decades working in journalism, mostly in the content marketing sector, leading projects for a wide range of organisations, including the Confederation of British Industry, PwC and Grant Thornton International.
In addition she has also worked as a Senior Editor for The Economist Group and as a reporter for Northcliffe and Trinity Mirror newspaper groups.
All of her experience combined gives her a fantastic understanding of how to put together brilliant editorial content for business and consumer audiences.
We’d love to hear from you whether you are a potential client, colleague or partner.
If you’d like to know more, please give Claire Oldfield a call.
The best number to call is the main switchboard: 020 7010 0999.
Alternatively, please drop us a line at: email@example.com
Looking for a full-time role? We are always interested in seeing the CVs of people who work with insight, imagination and integrity. Many of our best people joined us on the back of a speculative approach.
Drop an inspirational email to: firstname.lastname@example.org
Like any creative agency, much of our strength comes from the power of our network. So whether you are a freelance social media expert or a leading printer, we are interested in hearing from you.
Write to us at: email@example.com