I sometimes wonder if the content marketing sector will have the gumption to really make a mark on the wider world of marketing. Too many of its agencies seem to spend too much of their time looking inwards not outwards.
I’ll give you one example. Just a couple of weeks ago my team was victim of a trolling attack on the iTunes store. Someone had decided to slate one of our iPad apps – concluding with the line that ‘as a client he was… read more
We are all of us still finding the perfect way to create a ‘magazine’ on an iPad. What is too little interactivity – and a waste of the medium? What is too much – and exhausting for the user?
We hope with our Quintessence app that we have got the blend just about spot on.
The client at BNP Paribas – for whom we have long produced a print magazine – likes to push us and with the iPad app they rightly… read more
After six years of poking and posting, I’ve had enough. My Facebook days are over.
Last week we heard that the social media giant is worth up to £59bn, but last Sunday I reached the conclusion that it’s now of little value to me. With surprising ease, I deactivated my account.
Social media should… read more
Pride is a sin – or so I’ve been told. If that is the case then take this blog as my confessional.
Because last night I was guilty of huge pride as I joined colleagues at the 250th birthday celebrations of our client Brewin Dolphin.
The centre piece of last night’s event (and as you can imagine there will be… read more
It’s a glorious Monday morning in Covent Garden. It’s St George’s Day, Shakespeare’s birthday – and the anniversary of Wardour’s listing at Companies House 16 years ago.
How it used to be: Wardour's first website, 16 years ago (http://bit.ly/IiIv5z)
For those of you who remember our 15th celebrations only last autumn - forgive me. Like Her Majesty we have two birthdays. April 23, the date we listed at Companies House, and October 1, the date we actually started… read more
Two pairs of underpants found in the office kitchen this morning. Please God this only reflects the success of our ride to work scheme.
May 17, 2012
The production team have been spread far and wide on press passes today. It sounds more glamorous than it is, but it's worth it.
May 16, 2012
Surely your new business plan is more than my current client list? A blog on the risks facing our sector. http://t.co/bgZtIIwT
May 15, 2012
Touching and thought provoking. First person story on how HS2 will impact one community round Euston. http://t.co/xLzur4hf
May 14, 2012
We're very proud of the new Quintessence iPad app for @BNPParibas_com - now available on iTunes: http://t.co/RiNrpVWA
May 11, 2012
Research shows that 37 per cent of all branded content is digital @APA_UK
May 9, 2012
Thankfully, our Finance Director also makes a pretty good bike mechanic #flatpackbikes http://t.co/YRMBEnGa
May 9, 2012
Does everything come flatpacked today? One of our colleagues ordered a bike online, only to discover she had to construct it herself....
May 9, 2012
After today's #apadigital event, we've concocted the ideal news headline from an SEO perspective: 'Gordon Brown in celebrity kitten death'.
May 9, 2012
#apadigital SEO 'Try, fail, review, refine'. Patience needed to perfect your SEO, acc Telegraph Media speaker
May 9, 2012
#apadigital SEO: if you build it they will come... But only if you minimise the clicks to your content (no more than 3 to the deepest level)
May 9, 2012