We are all about content: its creation, its curation, its distribution. The content we write, shoot and design builds trust and loyalty in the brands that commission us. It is ‘news you can use’, inspiring audiences to take action.
We are journalistically led and started life in 1996 in the world of customer publishing.
We still love magazines – and still believe in print – but today they are only one route to building a relationship with audiences. Now, much of our work is about integrating print with digital, and it is increasingly focused on personalisation.
If you have a tricky audience you want to reach – from customers to employees, members to investors – then come to us. We’ll create and deliver a strategy that’s transformational.
MD Claire Oldfield spent an inspiring day chairing an event for entrepreneurs with Sir Richard Branson.
From sexist toys to thoughtless brand names, we take a look at the companies social media saved
Wardour CEO, Martin MacConnol, on what he learned from the Guardian’s Changing Media Summit 2015
We’ve been finding out at first-hand why Estonia is one of the world’s most connected countries.
Amid the hustle of everyday agency life, we are occasionally granted fantastic opportunities.
After a recent survey pinpointed the qualities that clients hate in agencies, we set about listing the attributes we value most in our business relationships.
You’d rightly expect us to be great at creating, producing and delivering in print. But we also do all this in digital.
We plan, design and build websites, campaign sites and apps – as well as populating them with the multimedia content that keeps them alive. We are on top of digital and social distribution, shattering content into an always-on stream that drives the greatest engagement.
In the early days, we split our output into three distinct practices: marketing, internal communications and investor relations.
But over the years, we have seen a blurring of the lines between them. There are myriad reasons why, but strip them back and we think you will find one thing at the core.
Whether you are talking to members of a charity or investors of a company, what your audiences need is to trust in your brand. Trust is what we deliver.
Some relationships last a lifetime, others are for a specific brief to meet a specific need. We are immensely proud of the brands that have trusted us to support them on their marketing and communication briefs. Here is a snapshot of just a few that have chosen Wardour as a partner in the last five years.
Based in one office in London’s Covent Garden, our teams work with clients all over the world.
We pride ourselves on being journalistically led – the skills of the newsroom are more relevant than ever in today’s fast moving world of marketing and communications.
In the studio you will find a buzzing atmosphere that brings together designers, writers, editors, strategists, account managers, animators, video producers, print buyers and more. You can meet some of the senior team below.
As CEO, Martin sets and guides the overall business plan of the agency. But in addition he is actively involved in client relationships creating content strategies that create award-winning communications and marketing campaigns.
Prior to founding the agency in 1996, Martin was a journalist, working in local tabloid papers before moving to the Daily Express and then the Financial Times.
He is a member of an alumni communications advisory committee for Cambridge University. Between 2008 and 2010 he sat on the main board of the PPA and was chairman of the customer publishing trade group, the Association of Publishing Agencies. Until the end of 2014 he was also a board member of the Content Marketing Association. These roles, combined with his work on accounts as diverse as the British Heart Foundation, EY and Heineken, give him great insight into the world of marketing and communications.
He has a passion for all things digital and a pair of Google Glass can now be found accumulating dust in the bottom drawer of his desk.
Claire oversees the editorial and creative output of Wardour’s magazines and websites, as well as the account, operational and process issues at the agency. As a journalist, Claire has worked for some of Fleet Street’s finest newspapers. At the Sunday Times, she worked on the Business section as City Diary editor and small business editor. She was financial services correspondent at the Mail on Sunday before launching Money Magazine for Associated Newspapers.
After two years as the Daily Mail’s City News editor, Claire was lured to the world of free newspapers as part of the management that launched CityAM. She then moved to Metro International and ran the editorial operation for newspapers in 21 countries across the globe. Since joining the Wardour team, Claire has worked across all client projects, including BA, Laing O’Rourke and the British Heart Foundation. Like Martin, she is especially involved in the strategy, insight and planning for projects. She also leads the work for Arup, writing the Design Book and working on the company’s strategic goals.
Cambridge engineering graduate Richard qualified as an accountant with KPMG in 1990 and moved into industry the following year, joining Aqualisa as Financial Controller. He worked at European Bakeries from 1998 to 2005 (becoming Financial Director in 2000) before joining Wardour in January 2006.
As FD he maintains the financial records of the company and produces management information to help with the effective running of the business. He is also Company Secretary. Although Richard is very much a numbers man, he thoroughly enjoys the creative atmosphere of Wardour.
Ben is an inspirational creative director, responsible for all the creative output at Wardour.
Like many at the agency, he started his career in the world of print, on titles for organisations as diverse as Nasdaq and Asda.
He now leads a close-knit team of designers whose output is truly multimedia. It spans everything from photography and illustrations to videos, infographics and animations. He guides them to deliver arresting work whatever the platform – from websites and apps to magazines, brochures and annual reports.
In his time at Wardour, Ben’s team has won a huge array of awards, ranging from internal comms gongs for best magazine and web campaign to the highly prestigious best corporate photo (of a man on fire) from the Association of Photographers.
Ben joined the agency in 2008, having had successful freelance experience at some of the most prestigious agencies in the UK, as well as an in-house career at Publicis.
Molly manages the editorial team at Wardour. She created her first (hand-drawn) magazine at the age of nine, but started her editorial career properly when she moved to London in 2001. Her first job in customer publishing was working on a suite of publications for Barclays’ high-net-worth clients, before going on to edit a magazine for Barclays’ small business customers.
Molly joined Wardour in 2006 and, in that time, has edited and written for a wide range of titles in all sectors. She currently edits the Americas edition of Exceptional, EY’s international magazine for leaders of growth businesses. She is also editor of the award-winning /review website for digital security company Gemalto, and the Chronicle, a features-led online magazine for property group Grosvenor.
As head of editorial, Molly ensures the smooth running of the editorial team’s day-to-day activities, particularly personnel management and quality control.
Ryan is that greatest of digital people: someone who makes techie issues comprehensible to lay audiences.
He has been working in the online arena for more than 10 years and completed a degree in multimedia computing in 2006. A specialist in web standards and accessibility, he combines creative flair with proven design methodology to create aesthetically pleasing, functional and intuitive designs and applications. Ryan is a versatile head of digital, happy to roll his sleeves up and code – but with a broad knowledge base, diverse skill set and extensive commercial experience in multimedia design and communication.
He has worked on a variety of digital projects, including websites, online video and mobile content, for companies such as Aon, Barclays, HSBC, Travelers, Luke Hughes and ITV Media.
Before joining Wardour in 2007, Ryan worked on the multimedia side of event production for various pharmaceutical clients, including Astellas.
Emma joined the account team in January 2014 and helps coordinate the activities of the account team as well as leading key projects herself.
She has particular expertise in the translation of projects from the mass market to the personal. In 2014, she led the programme to build the personalised content platform for EY, called myEY.
In addition, Emma runs the consultancy offering at Wardour, working with consultants in a range of expertise areas to deliver strategic insight to our clients at all levels.
Emma joined Wardour from the networking business Editorial Intelligence, where she was managing director, looking after the day-to-day operations of the business, new business development and clients such as Vodafone, Barclays, the John Lewis Partnership, ICAP and Tata Consultancy Services.
Julian is a skilled project manager with more than 25 years’ experience in the publishing and creative industries. Previously, he was director of creative services at Laithwaites Wine, director of global product development at IMP (International Masters Publishers) and publishing director at Thomson Learning.
At Wardour, Julian leads the Barclays account, working on its bi-monthly colleague magazine, My Globe. The project is an exciting print and online relaunch. Recently, Julian has been working closely with the client and Wardour’s in-house digital team to create an interactive ‘always on’ digital offering to bring My Globe and its key messages to life.
Julian also works on the Arup account, overseeing the Arup Design Book and design of its internal magazine app, The Bulletin. Julian thrives on working with this innovative and inspirational client.
He was once a Wardour client, but we persuaded him to join the team.
He says the variety of projects and the creativity of our clients keep him on his toes!
We’d love to hear from you whether you are a potential client, colleague or partner.
If you’d like to know more, please give Claire Oldfield a call.
The best number to call is the main switchboard: 020 7010 0999.
Alternatively, please drop us a line at: firstname.lastname@example.org
Looking for a full-time role? We are always interested in seeing the CVs of people who work with insight, imagination and integrity. Many of our best people joined us on the back of a speculative approach.
Drop an inspirational email to: email@example.com
Like any creative agency, much of our strength comes from the power of our network. So whether you are a freelance social media expert or a leading printer, we are interested in hearing from you.
Write to us at: firstname.lastname@example.org