British Heart Foundation
Managing membership services
for the nation’s heart charity
Gemalto
How many times in a row can one magazine
win best B2B title? Three in this case
British Airways
Internal communication campaign
work in film, online, in print
Man Group
Film work to make quantitative
trading easy to understand
Brewin Dolphin
Apps and magazines to support
investors in turbulent times
HSBC
Digital content that
clicks with customers
Editorial Intelligence
Imagination for an
intelligence powerhouse
Heineken
Trade marketing that refreshes
Hays
Sharing HR insight
around the world
Ernst & Young
Business insights in print, film and digital for professional audiences
“We’re phasing out the print publication, so we’re looking for digital strategies to replace it – can you help?”
Well, yes, we can, but first of all, what we’d really like to do is sit down and properly understand what your motivations are. Do you really want to cut the print? Because a seemingly strategic directive like this… read more
The French photojournalist Henri Cartier-Bresson liked to wax lyrical about capturing the decisive moment, but we at Wardour like to go one better – or six, to be precise. For the Spring 2013 issue of The Acquirer, the team pulled off a seven-frame montage depicting Egyptian diver Hatem El-Safty plunging into the deep end of a swimming pool in Putney.
Organising the shoot proved somewhat tricky, and we had to pull off a few backflips of our own; we needed to accommodate the requirements of corporate clients (there they are on the diving board), a venue that was… read more
“I hate my job,” says Professor Mark Kearney, British Heart Foundation (BHF) Research Professor, in the charity’s latest TV advert.
He hates it because it puts him in daily contact with the misery that heart disease brings; but it’s also what gets him out of bed every morning. It’s what drives him to find new treatments that transform people’s… read more
“We want to meet the team – the people we will be working with day to day…” Such a short phrase. Such a seemingly good idea. Such a problem for an agency to deal with.
When a client utters this phrase, it is typically linked to the words: “You see, our last agency brought in all the top brass for the pitch who then left us high and dry.”
Well – when put like that, how can any… read more
So another year has passed. And on this 23rd day of April in the year of our Lord two thousand and thirteen – Wardour’s 17th birthday – let’s take a moment to gaze into our crystal ball to find out what the next 17 years of content holds for agency world.
As William Shakespeare, who coincidentally shares our birthday, said: “Show me someone who doesn’t dream about the future and I’ll show you someone who doesn’t know where they are going.”
I love forecasting the… read more
