Views you can use from the Wardour team.
Wardour Project Manager Katie Williams discusses what the Lionesses’ win meant to her and what she hopes it will mean for future generations.
Marketing campaigns can create wonderful conversations and offshoot content. But, without careful consideration, they can very quickly turn sour. Lulu Trask from our content team looks at one recent campaign that went from hero to zero.
Some ads and the stories they tell are iconic. So much so that we find ourselves remembering them today. We asked the Wardour team to name their favourite ad campaigns.
When it comes to communication, are emojis one step too far or a way of better connecting with colleagues and clients?
Storytelling is a key part of our role as a content agency. So, we asked the Wardour team to name the childhood books that have had a long-lasting impact on them because of their captivating plots and characters.
Wardour’s Creative Director, Ben Barrett, celebrates Pride and asks clients to remember it’s about more than just supporting a joyful parade.
Our people are smart, ambitious and fun to work with. They are happy to challenge and push to deliver results.
As Agency Founder, Martin sets and guides the overall business plan of the agency. But in addition he is actively involved in client relationships creating content strategies that create award-winning communications and marketing campaigns.
Prior to founding the agency in 1996, Martin was a journalist, working in local tabloid papers before moving to the Daily Express and then the Financial Times.
He is a member of an alumni communications advisory committee for Cambridge University. Between 2008 and 2010 he sat on the main board of the PPA and was chairman of the customer publishing trade group, the Association of Publishing Agencies. Until the end of 2014 he was also a board member of the Content Marketing Association. These roles, combined with his work on accounts as diverse as the British Heart Foundation, EY and Heineken, give him great insight into the world of marketing and communications.
He has a passion for all things digital and a pair of Google Glass can now be found accumulating dust in the bottom drawer of his desk.
Ben is an inspirational creative director, responsible for all the creative output at Wardour.
Like many at the agency, he started his career in the world of print, on titles for organisations as diverse as Nasdaq and Asda.
He now leads a close-knit team of designers whose output is truly multimedia. It spans everything from photography and illustrations to videos, infographics and animations. He guides them to deliver arresting work whatever the platform – from websites and apps to magazines, brochures and annual reports.
In his time at Wardour, Ben’s team has won a huge array of awards, ranging from internal comms gongs for best magazine and web campaign to the highly prestigious best corporate photo (of a man on fire) from the Association of Photographers.
Ben joined the agency in 2008, having had successful freelance experience at some of the most prestigious agencies in the UK, as well as an in-house career at Publicis.
Emma joined the account team in January 2014 and helps coordinate the activities of the account team as well as leading key projects herself.
She has particular expertise in the translation of projects from the mass market to the personal. In 2014, she led the programme to build the personalised content platform for EY, called myEY.
In addition, Emma runs the consultancy offering at Wardour, working with consultants in a range of expertise areas to deliver strategic insight to our clients at all levels. This runs alongside her responsibilities for planning and research.
Emma joined Wardour from the networking business Editorial Intelligence, where she was managing director, looking after the day-to-day operations of the business, new business development and clients such as Vodafone, Barclays, the John Lewis Partnership, ICAP and Tata Consultancy Services.
Jeannine is a multi-dimensional finance director who keeps the company on the straight and narrow. ACCA-qualified, she brings a wealth of agency and media experience to the team, having cut her teeth at WPP and WARC.
Since joining in 2019 she has helped Wardour make sense of the month financials at the board as well as guiding the client services teams on their forecasts and billings.
Outside of work she loves music and the delights of bringing up an energetic and wonderfully noisy son.
Tim is an experienced editor and project manager who spent a decade as a writer and editor on consumer magazines before moving into content marketing 20 years ago.
Since then, he has worked with a range of blue-chip clients, including ITV, HSBC, Vodafone, Barclays, Sky and Manchester United, on everything from magazines and books to websites, ezines, videos and apps. Highlights of his time at Wardour include editing a magazine for Gemalto that was voted International B2B Magazine of the Year at the CMA Awards for an unprecedented five years in a row, and working on a huge range of projects for EY.
As Content Director, he leads a team of 10 content creators and works on editorial and consultancy projects for a range of clients in the financial and professional services sector.
Good communication is two way. We would love to hear from you.
If you’d like to know more, please give Martin MacConnol a call.
The best number to call is the main switchboard: 020 7010 0999.
Alternatively, please drop us a line at: clients@wardour.co.uk
Looking for a full-time role? We are always interested in seeing the CVs of people who work with insight, imagination and integrity. Many of our best people joined us on the back of a speculative approach.
Drop an inspirational email to: employme@wardour.co.uk
Like any creative agency, much of our strength comes from the power of our network. So whether you are a freelance social media expert or a leading printer, we are interested in hearing from you.
Write to us at: partners@wardour.co.uk
