Royal London

It's one of the biggest reporting challenges going, our client explains why she rates Team Wardour

We have worked on Royal London's annual reporting suite for six years

Royal London has a complex annual reporting suite that we have worked on for the last six years.

The UK’s largest mutual insurer, Royal London reports like a FTSE100 with the added challenge of needing to engage their members in a way that stays true to their bedrock principle of mutuality.

The visuals below show some of the work we have created in partnership with the firm. But rather than just explain what we create, we thought we’d use this case study to ask our main Royal London client, Chloe O’Neill, about the benefits she has found of working with Wardour.

We have helped update the changing brand

Where does Wardour strategically add value?

“In lots of areas. Importantly you understand the regulatory landscape and give us an insight into trends in reporting both among our peer group and more widely. We can rely on you to tell us what we need to know and help us interpret best practice so we stay ahead of the curve.”

“In addition, you are consultative and not afraid to speak up. As an agency you challenge us at times, and that’s good. It ensures we produce a better report in terms of structure, messaging and branding.”

We encourage the client to use graphics to make messaging easier to understand

What about Wardour for design?

“You know our brand guidelines back to front – often you are able to help internal teams get the interpretation right. We can rely on you to use your good sense to create graphics which not only explain the business but do it in a way which is right for our brand.”

“Annual reports are complex. And Royal London is complex. But we know we can lean on Wardour to take the complexity and make it accessible for our audiences.”

The suite is extensive taking in AGM materials plus reports on gender pay gap and social impact

What do you think of the Wardour team?

“Wardour’s team support is pivotal; your depth of insight and experience in working with us and the process, your ability to handle multiple layers of amends and to hit deadlines. You have never let us down or let a deadline slip.”

“My colleagues and I have a lot to worry about internally, it’s a relief knowing we don’t have to chase our ARA agency to keep things on track. Sometimes the internal pressures mean we at Royal London have to change the goalposts, we know when that happens you will be fair and clear in response – you will explain the ramifications so that I can manage expectations internally and you will always find a way of making the new situation work. It’s a can-do not a can’t-do approach.”

We advise on, and deliver, new engagement channels for the audience

What’s the best thing about Wardour?

“With such a complex programme and so many stakeholders internally to manage, it’s great to have an agency partner which is calm and clearly all over the detail. A lot of that comes down to the continuity you have built up in the agency team, from the very top of the business through to the day-to-day account and creative teams. It means you can truly help advise on a process and help us navigate around tricky issues.”