Audience engagement is important to drive business growth. It’s key to building strong and healthy relationships with your clients and customers. Re-engaging your audience is the process of getting customers whose relationship with you might have fizzled interested in your brand once again.
Here are some top tips to help you re-engage with your audience.
Consider why your audience has disengaged in the first place
Did they move to a competitor? Was the service lacking in some way? Whatever it was, it is important to try to identify it now to stop it happening again. So ask questions, send out surveys, and listen to the feedback.
Invest time in monitoring social media for mentions of your brand, competitors and related keywords. Engage and connect with your audience – like and reply to comments. Get involved with the conversation and listen to what your audience has to say. And then put what you learn into action.
Refresh your content
Content naturally loses its relevance over time, but it takes a lot less time to repurpose existing content than to start from scratch. Refreshing content has the potential to bring great results without taking too much resource. Make sure your content is current, SEO optimised with and with clear calls to action.
Launch a re-engagement campaign
If you have the data, break up your audience into segments so you can offer them the most relevant content possible. Effective re-engagement campaigns could see engagement increase by up to 10%, so have the potential to make a substantial impact. Your campaign could offer discounts or introduce new content, products or services.
Get creative with new content
There is so much content available it’s easy to get lost. Look to create original content, in original formats. Would that article be more interesting as an infographic? Would that case study work better as a video? Be thought-provoking and create actionable content that is much more likely to engage your audience.
Produce content you know your audience wants
Focus on the audience’s needs and expectations, not your brand’s. Keep your audience at the forefront when planning content, as audiences are much more likely to engage with content when it’s specifically relevant to them.
Data is important, but telling stories will create an emotional response. Telling a story will help you connect with your audience. It can also improve your credibility on a subject and capture the attention of your audience.
To find out more about how Wardour can help you re-engage your audience, pop us an email at firstname.lastname@example.org – we’d love to hear from you.
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