Meet the team: Tim Turner

by Tim Turner – Aug 18, 2021

Where has your career taken you so far?

How long have you got? I started off as a sub-editor on a weekly TV magazine and then worked in TV listings for a while before getting a job as Assistant Editor on Runner’s World magazine.

Next came the move into customer publishing as Chief Sub-Editor (later Deputy Editor) on Sky Digital TV Guide at Redwood; three years at Forward, working with Barclays and Vodafone; a strange year at a company in the City that was producing the ultimate history of Manchester United; and then, in 2006, my TV experience brought me to the attention of Wardour, who’d just been contracted to create a website for ITV.

What does your role at Wardour involve?

As a Content Director, I’m responsible for managing key client relationships and maintaining and improving editorial standards across a range of projects. My input into individual projects varies from strategic direction to day-to-day editorial management, so it’s a very varied role.

What are some of the most exciting projects you’ve worked on at Wardour?

My biggest client is EY, who I’ve been working with for over a decade now, and that’s thrown up all kinds of interesting assignments. One project took me to Germany to film an interview with the CFO of Adidas in the company’s museum, which isn’t open to the public. As a sports fan, I felt very privileged.

Perhaps the most memorable, though, was the two days I spent with my colleagues Andrew and Rebecca in Zürich at EY’s global entrepreneurs’ forum. We’d been tasked with producing a newsletter covering the highlights of the first day that would be sitting on the tables when delegates came down to breakfast in the morning. The three of us took turns attending the sessions and then writing them up. When the day’s activities finished, we retired to a room where we finalised the copy and I flowed it into a template. The client reviewed it, and finally, the newsletter was ready to send to print at around 1am.

What do you like most about working for Wardour?

The variety of the projects is a big attraction, but overall I’d have to say the people. In 15 years at the company, there have only been a handful of colleagues I haven’t enjoyed working with. That’s why the past year has been so tough – not having that face-to-face contact with the rest of the team.

When you’re not creating great content, what do you like doing?

I’m a Watford season-ticket holder, so I’m looking forward to watching my team in the Premier League again next season. I’m also a music fan, with a huge collection of CDs and (in normal times) a regular gig-going schedule. As my friends will tell you, I can bore for England on the subject of my hero, Bruce Springsteen.

I also write novels – four so far, with a fifth underway. Sadly, I’ve yet to persuade a publisher of my genius, so I self-published the first two.

Surprise us! Tell us something your fellow Wardour team members might not know about you.

I’ve crossed paths with a number of people who would later become famous. At junior school I was in the same class as Andrew Ridgeley, of Wham fame; as a teenager, I played cricket with future England fast bowler Angus Fraser; and as a journalism student, I did work experience at Punch, where I shared the subs’ desk with Hugh Fearnley-Whittingstall, long before he’d ever seen River Cottage.

Most bizarrely, I acted in a play at school with Jason Isaacs, now best known as Lucius Malfoy in the Harry Potter films. It was set in ancient Greece, and Jason and I, as the chorus, were wearing nothing but togas (bedsheets). He was sat at my feet, and when the lights came up at the end, I discovered he’d painted my toenails without me noticing.

Published Aug 18, 2021

Read more

How to avoid ‘greenwashing’

With COP26 fast approaching, businesses around the world are placing sustainability at the forefront of their content marketing campaigns.

Tips to creating engaging podcast content

​Podcasts are now a must-have for any marketers toolkit. Here are a few tips and ideas for making your podcast a success.