What does the future hold for content marketers in 2021? Martin MacConnol explores the trends we might expect to see over the next twelve months.
Headline writing is perhaps under-appreciated in today’s online world. Editor Andrew Strange looks at the power of the headline and the four or five words that persuade us to click through to content.
We have just published our latest research on trends for digital and print content, offering some great insight to help you plan your campaigns for 2021
Not all superheroes wear capes, and not all designers can claim to have saved a life but that is exactly what our design director Colin Wilson did whilst on a recent client trip
How do you keep colleagues motivated in a COVID world? Our CEO Claire Oldfield explores the challenges in discussion with executive coach and trainer Rachel Boothroyd.
Over almost 25 years, Wardour has nurtured a network of journalists, authors and experts. Head of editorial Luke Turton considers the benefits that they bring to the agency and our clients.
Whilst on furlough our production manager Jack filled his time with plenty of house projects and home-schooling, he reminisces on a time well-spent but perhaps not to repeat
Our Executive Chairman Martin MacConnol and CEO Claire Oldfield have both been appearing on stage this month sharing their thought on topics as diverse as global social purpose and the future of print.
Has COVID and WFH sounded the death knell for print? We don’t think so and our latest, soon to be published, research tells a different story. Our CEO Claire Oldfield sets the scene.
We’re still crunching the numbers, but we will soon be publishing our latest research on consumer trends for digital and print.
Reminiscing about a recent trip to Algeria, senior account manager Sophia Haddad considers the impact of social distancing and how in your imagination there are no limits
As people start returning to London’s West-end, Claire Oldfield considers our social responsibility to support not only each other but also local businesses who rely on us for survival.
What is going to happen to social purpose and sustainability now corporates globally are struggling? Martin MacConnol reflects on the fallout of coronavirus?
Does having too much data get in the way of good decision making? Martin MacConnol considers how it can make the difference between bad and good leadership.
With more businesses making time to focus on social purpose and their core beliefs, editor Lulu Trask takes a look at some of the companies who are making a difference
Our film & video team is back on-set but its not life as we knew it. Claire Oldfield looks at how coronavirus has altered our approach to filming and, in some areas, improved things.
“Values are the soul of storytelling.” Wardour content director, Tim Turner, discusses how CEOs need to consider what values they are revealing, or live to regret it.
Content Director Tim Turner explains how lockdown has led to him looking at his surroundings differently
Ben & Jerry’s spat with the UK government is a sign of social purpose marketing coming more to the fore. Here are five reasons why we can expect to see an increase in this sort of activity.
Is content marketing still relevant? Martin MacConnol argues that in our rapidly changing World it is as powerful as ever.
Often, it is not just what you say but how you say it that matters. Editor Gareth Francis takes a look at tone of voice in internal communications
Content Director Tim Turner picks four examples of innovation and creativity in internal communications
Which internal communications platforms do you use? Editor Laura Sagar has a few suggestions about which might be best for your organisation
London feels a bit like a dystopian theme park. Martin MacConnol discovers a lot has changed since lockdown started.
Martin MacConnol reveals the four essential ingredients for a successful internal communications campaign and why we refer to them as the Wardour way.
Measuring the effectiveness of your internal communications can be a challenge. Editor Gareth Francis has a few tips to share.
Setting smart objectives can mean the difference between success and failure. Head of editorial Luke Turton explores what this means for internal communications.
Continuing our celebration of pastimes. Production director Angela Derbyshire explains why she finds volunteering for The Food Chain charity so rewarding
Wardourites do a lot around the 9 to 5. Here Martin MacConnol explains why he volunteers for Cambridge University.
In a week full of IT challenges, Martin MacConnol ponders on the role of the ‘machine’ in our everyday lives
Content director Tim Turner considers seven key questions to ask yourself before creating any content
Moving offices in the middle of a pandemic. Not a task to be taken lightly, as we found out recently. Martin MacConnol introduces Wardour’s new home.
Planning and process are crucial in the successful delivery of any content programme. Client services director Emma Fisher explains why.
Measurement of content effectiveness can be a complex subject, where do you start? Martin MacConnol discusses some of the various methods you could think about.
What good is creating content if your audiences can’t see it? Marketing director David King shares some thoughts starting with a look at distribution channels and types of content.
Andrew Strange, content director, with the lessons to be learnt from the best in content marketing
When planning a content campaign, whatever goal you want to reach, you will achieve better results if you see it as just one part of a bigger content journey.
As we emerge from the COVID pandemic, businesses are now turning their thoughts to survival. What does this mean for marketing and communications?
Social purpose is now front and foremost in marketers minds. Martin MacConnol shares his thoughts on the changes we are now witnessing.
As the COVID-19 lock-down continues, Martin MacConnol asks whether we are beginning to show the same symptoms as hostages suffering from Stockholm syndrome.
Keep calm and carry on talking to customers. Editor Jane Douglas urges brands to realise that it’s more important than ever to keep your content flowing
How do you create a good internal communications event when you’re all in separate locations? Editor Laura Sagar shares ten valuable pieces of advice.
Clients need to know their agency can handle the complexity of the annual report process. Account director, Georgina Beach, gives an outline of the key steps for success.
What is prototyping and how can it help you visualise how your website or digital asset will look when completed? Digital developer, Justin Liu, demystifies the process and explains why it is so useful.
Choosing the right agency partner for your annual reporting suite is vital. What skills should savvy clients be looking for?
As we enter #MentalHealthAwareness week, Martin MacConnol gives some thought to the impact lock-down has had on all of us and something that appears to be in short supply. Kindness.
Where did you stand on the “Stay Alert” debate? Meaningless, crass verbiage, or subtly nuanced nudge messaging? Martin MacConnol asks.
What does best practice look like in content marketing? Content director, Andrew Strange, selects a few examples he thinks are first-class.
In a creative content agency, the coding team are often the unsung heroes. Senior developer, Nigel Peters, explains why they shouldn’t be overlooked.
Never work with children or animals… Wardour editor, Lulu Trask, finds out how our team are coping with their pets during this time of lock-down
Ever wondered if, like Keanu Reeves in The Matrix, we are just players in a virtual simulation? Head of editorial, Luke Turton, considers how we get back to reality.
History has shown us that times of adversity can also be times of great invention. Martin MacConnol looks at just a few innovations that owe their existence to crisis.
Covid-19 will affect every part of business life: and not always in a bad way. Nowhere is that truer than in the world of corporate reporting and investor comms.
As the UK’s Prime Minister, Boris Johnson, returns to work after experiencing COVID-19, our Chairman, Martin MacConnol, reflects on his first words to the public and, in particular, UK business.
It’s our birthday today, our Chairman, Martin MacConnol, reflects on the last 24 years and what the future may hold.
Who do we trust to lead us? Our chairman, Martin MacConnol, draws on over 24 years’ experience to share some of his views on what gives people confidence.
Wardour’s creativity isn’t a nine-to-five gig. David Poulton discovers what colleagues have been up to outside of ‘office’ hours.
In a Q&A session for #Wardourvoices, editor Will Monroe lifts the lid on the highs and lows of his new life working from home
Production director, Angela Derbyshire, shares her thoughts as she walks through her favourite city in lockdown.
Editor Laura Sagar looks at podcasts and the power of storytelling, and explains why they work so well
Martin MacConnol turns to Lego in lockdown, enjoying its tactile nature. It makes him wonder if the power of touch could see a renewal of interest in print marketing
Enabled by social-media we are re-discovering our local communities. Fiona Forbes Hunter considers the changes she is experiencing at home
The world is going to be different from the profound to the mundane. Martin MacConnol takes a look at some of the small things we might see changing when life returns to normal.
For some, being in isolation provides an ideal time to revisit the bookshelves. Account manager, Sophia Haddad, asked our team what they were reading instead of going out.
Does being in isolation mean giving up on video marketing? Wardour video producer, Peggy-Sue Cranney, explains what you could be doing.
One unexpected joy of video conferencing is getting a glimpse into other people’s home lives.
How can I be a parent, employee, chef, babysitter and PE teacher all at the same time? Editor, Lulu Trask, seeks some tips and suggestions.
Out on a run in his local park our chairman, Martin MacConnol, realised the importance of being very un-British and cheerily greeting each other. We might be social-distancing but let’s not psychologically distance from each other.
Steve Gibbon, group art director, shares how he will be spending his upcoming holiday now the world is in lock-down
Good journalists are only being good when they are being unhelpful. Which is just what’s needed in times of crisis.
Are we witnessing society coming together? What effect is the current crisis having on societal values?
Great poems are important because they reveal lasting truths – or if not always truths, then at least huge ideas for our brains to unpack and repack over the course of a lifetime.
In the first of a series of posts, people from Wardour reflect on how Covid-19 is impacting their world. Here Jennifer Flower, senior account manager, remembers to accentuate the positive.
Clapping the NHS is a great example of using the power of emotions to change behaviour
There have been a few blogs flying around saying what we are experiencing at the moment is going to mark the end of homeworking. Is it?
Amidst all the panic and uncertainty, these next few weeks of isolation offer us all a chance to do things differently, actually to change things in our work lives and at home for the better.
This last week has kept reminding me of a line from my favourite poem: “Things fall apart, the centre cannot hold”.
We scooped no fewer than eight awards on behalf of clients at the recent Corporate Content Awards.
What we learned at the CBI’s annual conference
Trust in the content we read and view is on the rise, according to Wardour’s second annual survey.
The Wardour team are celebrating after winning a trio of awards at this year’s international Summit Creative Awards.
How should you alter the way you communicate to a group of employees rather than a group of shareholders?
It’s easy to think of content marketing as a very different discipline to internal communications. Easy but wrong.
You listen to them on your commute, before you go to sleep, when you wake up, at the gym, even in the bath. Here are our top tips to podcasting.
Wardour received glittering recognition at last night’s inaugural Internal Communications & Engagement awards
The Annual report. A tedious must-do, or an opportunity to tell-more?
Join us on 23 May where we will be sharing the lessons, tips and hacks that internal communicators can take from content marketing
Why thought leadership is a vital part of the marketing mix
How can content marketing build trust?
How long-form’s revival is being helped by the semantic web