Search engine optimisation (SEO) can seem daunting, but it is now an essential part of any content marketer’s armoury. Editor Andrew Strange takes a look at what we all need to know.
Choosing the right photographer makes the difference between a good shoot and a great one. Here’s why.
It’s been a future-focused month for many of our projects at Wardour, with security and resilience just two of the topics that some of our clients are exploring.
A haul of half a dozen trophies at the Corporate Content Awards is a welcome sign of agency life starting to return to normal. Sort of…
You’ve just hit send or sent your document to print or you have just published your latest blog post. Now it’s time to relax. But is it? Have you got that niggling feeling that not all is ok? Editor Lulu Trask looks at some famous copy errors that still haunt us.
Always keep a screwdriver, a box of tissues and a packet of biscuits to hand, and you will be prepared for anything. Sage advice from our agency manager Fiona Forbes Hunter.
Ever wondered how to create engaging and effective animations? Art director Mark Power share some of his tips of the trade
Infographics are great at explaining complex issues in a creative and engaging manner. Here are some of our favourites.
To commemorate World Environment Day 2021, on 5th June, we’ve taken a look back at some of environmentally-focused client projects we have worked on recently.
A light read to enjoy with your tea this morning. For National Biscuit Day on 29th May 2021, we asked our colleagues what biscuits they can’t resist dipping into the biscuit tin for.
So the saying goes, the reason we have two ears and only one mouth, is that we may hear more and speak less. Editor Jane Douglas takes a look at the art of listening and whether our experience of lockdown has improved our approach to conversations.
As a member of our design team Annabel Gamble turning ideas into stunning visuals, outside the office she likes growing her own veg. But, don’t ask her about GREASE, she’s never seen it. Unbelievable!
To celebrate British Sandwich Week (16–22 May) and to mark the day, we asked our team for their favourite fillings.
In recognition of #MentalHealthAwarenessWeek taking place from 10th May - 14th May 2021, editor Lulu Trask shares a personal view of the impact the last 12 months has had on many of us as well as some of the steps we have taken to support our team and help them stay healthy.
Editorial panels are a valuable tool in selecting and creating insight and content, but how do they work? Editor Will Monroe shares some tips and lessons that we have learnt over 25 years of helping clients with their editorial approach.
Content is King. Yet, often, organisations are so focused on publishing a steady stream of content that they don’t stop to question whether that content is having the desired impact. Editor Laura Sagar looks at how we can examine the performance of content and ensure it adds value to our activities
From spilling orange juice over Mel Gibson to making exciting podcasts for Royal London, everyday brings a new adventure for Editor and Content Manager Bethan Rees
We were recently joined by a panel of experts from Renewi, Freshfields Bruckhaus Deringer, and CISI to talk about social purpose. One of the biggest topics facing businesses in 2021. Why is it so important? Our CEO Claire Oldfield shares what we discussed.
Marking World Day for Safety and Health at Work on 28th April, we took a look back at some of the ways we have helped our client Renewi to promote a safer approach to work for employees.
What is search engine optimisation (SEO) and how can you get on Google’s good side? Content director Andrew Strange offers some useful tips and tactics.
When she’s not jumping out of airplanes, or dreaming of Emma Stone playing her in a movie, Emma is our Head of Client Services, her role is to make sure we are delivering brilliantly for our clients.
At our latest Global Voices webinar we set out to explore the meaning of influence and the role of influencers in 2021. What value do they bring to brands and what are the opportunities and pitfalls of including influence in your marketing strategy?
As we take our first steps out of lockdown, what are you looking forward to doing most? We asked our team what they will be doing.
In times of crisis, effective internal communications can make all the difference to your people.
Producing seasonal content means planning ahead. Editor Lulu Trask explains why planning your Christmas content this summer might feel a bit strange, but could get you ahead of the game
As one of our designers, Mark is responsible for creating some of the inspirational visual content we produce for our clients. He’s also worked as a rickshaw driver, and is one of the few people who know who Banksy is.
Wardour talks: Editor Bethan Rees talks to journalist and broadcaster Andrea Fox about how to make a successful podcast
With Oscar nominations this year coinciding with the anniversary of lockdown in the UK, Martin MacConnol looks back on some of the TV content that has made life a little more bearable and what makes it so compelling.
What are the ingredients of a successful internal communications campaign? Goals may vary, from brand building to behaviour change, but that doesn’t mean how you approach every campaign needs to be different every time.
Creative director Ben Barrett selects some of his favourite portrait photo shoots that he and the team have worked on at Wardour
HM The Queen’s statement regarding this week’s Oprah interview with Harry and Meghan is a great piece of copywriting. Every word counts and there are layers of meaning in it. Our Chairman Martin MacConnol looks at it in a little more detail.
Inspiration is one of the key building blocks of strong content, so on International Women’s Day we hear from the Wardour team about the women who inspire them every day
To celebrate World Book Day, Wardour editors share the books they’re currently enjoying
Guest editor Rachel Boothroyd, employee engagement expert and Director of Rachel Boothroyd Training and Coaching, discusses why employee engagement is more important than ever
Content director Tim Turner looks at three things we’ve learnt from interviewing celebrities
Done well, a content marketing approach works wonders for internal comms
From true crime to wealth management, football to etymology, there is a podcast for all interests. Podcasting’s roots date back to the 1980s and now, in 2021, podcasts have an ever-growing audience.
Senior copywriter Jules Gray looks at what it’s like (re)joining Wardour during a pandemic
With the tumultuous 2020 behind us, Editor Lulu Trask looks at tone of voice in content marketing, and why this will be turned on its head in 2021
What does the future hold for content marketers in 2021? Martin MacConnol explores the trends we might expect to see over the next twelve months.
Headline writing is perhaps under-appreciated in today’s online world. Editor Andrew Strange looks at the power of the headline and the four or five words that persuade us to click through to content.
We have just published our latest research on trends for digital and print content, offering some great insight to help you plan your campaigns for 2021
Not all superheroes wear capes, and not all designers can claim to have saved a life but that is exactly what our design director Colin Wilson did whilst on a recent client trip
How do you keep colleagues motivated in a COVID world? Our CEO Claire Oldfield explores the challenges in discussion with executive coach and trainer Rachel Boothroyd.
Over almost 25 years, Wardour has nurtured a network of journalists, authors and experts. Head of editorial Luke Turton considers the benefits that they bring to the agency and our clients.
Whilst on furlough our production manager Jack filled his time with plenty of house projects and home-schooling, he reminisces on a time well-spent but perhaps not to repeat
Our Executive Chairman Martin MacConnol and CEO Claire Oldfield have both been appearing on stage this month sharing their thought on topics as diverse as global social purpose and the future of print.
Has COVID and WFH sounded the death knell for print? We don’t think so and our latest, soon to be published, research tells a different story. Our CEO Claire Oldfield sets the scene.
We’re still crunching the numbers, but we will soon be publishing our latest research on consumer trends for digital and print.
Reminiscing about a recent trip to Algeria, senior account manager Sophia Haddad considers the impact of social distancing and how in your imagination there are no limits
As people start returning to London’s West-end, Claire Oldfield considers our social responsibility to support not only each other but also local businesses who rely on us for survival.
What is going to happen to social purpose and sustainability now corporates globally are struggling? Martin MacConnol reflects on the fallout of coronavirus?
Does having too much data get in the way of good decision making? Martin MacConnol considers how it can make the difference between bad and good leadership.
With more businesses making time to focus on social purpose and their core beliefs, editor Lulu Trask takes a look at some of the companies who are making a difference
Our film & video team is back on-set but its not life as we knew it. Claire Oldfield looks at how coronavirus has altered our approach to filming and, in some areas, improved things.
“Values are the soul of storytelling.” Wardour content director, Tim Turner, discusses how CEOs need to consider what values they are revealing, or live to regret it.
Content Director Tim Turner explains how lockdown has led to him looking at his surroundings differently
Ben & Jerry’s spat with the UK government is a sign of social purpose marketing coming more to the fore. Here are five reasons why we can expect to see an increase in this sort of activity.
Is content marketing still relevant? Martin MacConnol argues that in our rapidly changing World it is as powerful as ever.
Often, it is not just what you say but how you say it that matters. Editor Gareth Francis takes a look at tone of voice in internal communications
Content Director Tim Turner picks four examples of innovation and creativity in internal communications
Which internal communications platforms do you use? Editor Laura Sagar has a few suggestions about which might be best for your organisation
London feels a bit like a dystopian theme park. Martin MacConnol discovers a lot has changed since lockdown started.
Martin MacConnol reveals the four essential ingredients for a successful internal communications campaign and why we refer to them as the Wardour way.
Measuring the effectiveness of your internal communications can be a challenge. Editor Gareth Francis has a few tips to share.
Setting smart objectives can mean the difference between success and failure. Head of editorial Luke Turton explores what this means for internal communications.
Continuing our celebration of pastimes. Production director Angela Derbyshire explains why she finds volunteering for The Food Chain charity so rewarding
Wardourites do a lot around the 9 to 5. Here Martin MacConnol explains why he volunteers for Cambridge University.
In a week full of IT challenges, Martin MacConnol ponders on the role of the ‘machine’ in our everyday lives
Content director Tim Turner considers seven key questions to ask yourself before creating any content
Moving offices in the middle of a pandemic. Not a task to be taken lightly, as we found out recently. Martin MacConnol introduces Wardour’s new home.
Planning and process are crucial in the successful delivery of any content programme. Client services director Emma Fisher explains why.
Measurement of content effectiveness can be a complex subject, where do you start? Martin MacConnol discusses some of the various methods you could think about.
What good is creating content if your audiences can’t see it? Marketing director David King shares some thoughts starting with a look at distribution channels and types of content.
Andrew Strange, content director, with the lessons to be learnt from the best in content marketing
When planning a content campaign, whatever goal you want to reach, you will achieve better results if you see it as just one part of a bigger content journey.
As we emerge from the COVID pandemic, businesses are now turning their thoughts to survival. What does this mean for marketing and communications?
Social purpose is now front and foremost in marketers minds. Martin MacConnol shares his thoughts on the changes we are now witnessing.
As the COVID-19 lock-down continues, Martin MacConnol asks whether we are beginning to show the same symptoms as hostages suffering from Stockholm syndrome.
Keep calm and carry on talking to customers. Editor Jane Douglas urges brands to realise that it’s more important than ever to keep your content flowing
How do you create a good internal communications event when you’re all in separate locations? Editor Laura Sagar shares ten valuable pieces of advice.
Clients need to know their agency can handle the complexity of the annual report process. Account director, Georgina Beach, gives an outline of the key steps for success.
What is prototyping and how can it help you visualise how your website or digital asset will look when completed? Digital developer, Justin Liu, demystifies the process and explains why it is so useful.
Choosing the right agency partner for your annual reporting suite is vital. What skills should savvy clients be looking for?
As we enter #MentalHealthAwareness week, Martin MacConnol gives some thought to the impact lock-down has had on all of us and something that appears to be in short supply. Kindness.
Where did you stand on the “Stay Alert” debate? Meaningless, crass verbiage, or subtly nuanced nudge messaging? Martin MacConnol asks.
What does best practice look like in content marketing? Content director, Andrew Strange, selects a few examples he thinks are first-class.
In a creative content agency, the coding team are often the unsung heroes. Senior developer, Nigel Peters, explains why they shouldn’t be overlooked.
Never work with children or animals… Wardour editor, Lulu Trask, finds out how our team are coping with their pets during this time of lock-down
Ever wondered if, like Keanu Reeves in The Matrix, we are just players in a virtual simulation? Head of editorial, Luke Turton, considers how we get back to reality.