Wardour Project Manager Katie Williams discusses what the Lionesses’ win meant to her and what she hopes it will mean for future generations.
Marketing campaigns can create wonderful conversations and offshoot content. But, without careful consideration, they can very quickly turn sour. Lulu Trask from our content team looks at one recent campaign that went from hero to zero.
Some ads and the stories they tell are iconic. So much so that we find ourselves remembering them today. We asked the Wardour team to name their favourite ad campaigns.
When it comes to communication, are emojis one step too far or a way of better connecting with colleagues and clients?
Storytelling is a key part of our role as a content agency. So, we asked the Wardour team to name the childhood books that have had a long-lasting impact on them because of their captivating plots and characters.
Wardour’s Creative Director, Ben Barrett, celebrates Pride and asks clients to remember it’s about more than just supporting a joyful parade.
Kristian Coomber, Video Producer at Wardour, answers our questions on the art of video, giving us some insight into where the medium is heading and how to stand out.
Content Creator Sonia Sharma talks us through what Father’s Day means to her, the powerful technique of storytelling and how it can help others to heal.
Project Manager Katie Williams tells us about her recent boxing fight and the parallels between success in the ring and in her work at our brand agency.
New trends, strategies and technologies are introduced all the time, and animations are having their moment right now. But are they here to stay?
The content team tell the stories of some of their most memorable interviews.
Client Services Director, Emma Fisher, takes a look at how clients can put together the perfect campaign plan for their agency.
Marmite. A condiment that divides us, much like some words in the English language. But, what words do the Wardour team love to hate?
The agency turned 26 on St George’s Day. But what were the team up to in April 1996? Read on to find out more…
Our brand agency founder Martin MacConnol gives his thoughts on the Wordle obsession and what it says about our general capacity for content in 2022.
Agency founder Martin MacConnol reflects on the brave creative campaign that recreates a Bucha atrocity in the streets of Moscow.
Why work in Covent Garden? Project Manager, Katie Williams discusses the power of a location, and Wardour’s immediate surroundings.
Senior Account Director Charlotte Tapp discusses face-to-face meetings versus virtual ones, and why she can’t wait for in-person meetings to ramp-up again, and for people to visit our content marketing agency.
For International Women’s Day, we asked the Wardour team to name some of the women who inspire them.
Creative Director Ben Barrett has a nose through the archives to pull out some of his favourite playful story-telling portraits, and describes the joy and diversity of working for a brand agency.
What is it like interviewing a 97-year-old war hero? Jules Gray tells us about Patricia Owtram in a letter to my younger self.
Nigel Peters, who is a developer at Wardour, gives us a glimpse into his working day and how his passion for technology started.
Content Director Andrew Strange walks us through the impact digital programmes are having on content agencies, the editorial process and how much has changed since he started out as an editor.
Jane Douglas, a content creator at Wardour, speaks about her experience working for a brand agency, the plethora of characters she gets to engage with and how variety really is the spice of life!
Wardour’s founder Martin MacConnol walks us through his key learnings from the pandemic, and what it takes to lead a content agency from afar.
When he’s not cooking a wonderful curry or complaining about Tottenham, Jules is creating brilliant copy for our clients and playing a key role in our content creation team.
As we launch into 2022, we look at seven trends that we believe will impact content marketers over the next twelve months.
What happens when brand purpose marketing goes in a different direction?
With COP26 fast approaching, businesses around the world are placing sustainability at the forefront of their content marketing campaigns.
Podcasts are now a must-have for any marketers toolkit. Here are a few tips and ideas for making your podcast a success.
Content Director Tim Turner helps our clients reach the heights of success with their content but he’s no stranger to reaching heights himself, albeit of a different type.
Content Director Tim Turner explains how creating a value proposition can help companies with both external and internal comms.
As one of our senior creatives, Johan helps bring our designs to life for clients. His agency life has seen him move from Kuala Lumpur to London which he still finds charming.
Search engine optimisation (SEO) can seem daunting, but it is now an essential part of any content marketer’s armoury. Editor Andrew Strange takes a look at what we all need to know.
Choosing the right photographer makes the difference between a good shoot and a great one. Here’s why.
It’s been a future-focused month for many of our projects at Wardour, with security and resilience just two of the topics that some of our clients are exploring.
A haul of half a dozen trophies at the Corporate Content Awards is a welcome sign of agency life starting to return to normal. Sort of…
You’ve just hit send or sent your document to print. Now it’s time to relax. But is it? Wardour Editor Lulu Trask looks at some famous copy errors that still haunt us.
Always keep a screwdriver, a box of tissues and a packet of biscuits to hand, and you will be prepared for anything. Sage advice from our agency manager Fiona Forbes Hunter.
Ever wondered how to create engaging and effective animations? Art director Mark Power share some of his tips of the trade
Infographics are great at explaining complex issues in a creative and engaging manner. Here are some of our favourites.
To commemorate World Environment Day 2021, we’ve taken a look back at some of our environmentally-focused client projects.
A light read to enjoy with your tea this morning. For National Biscuit Day on 29th May 2021, we asked our colleagues what biscuits they can’t resist dipping into the biscuit tin for.
Editor Jane Douglas takes a look at the art of listening and whether our experience of lockdown has improved our approach to conversations.
Wardour Designer Annabel Gamble turns simple ideas into stunning visuals and outside the office she loves growing her own vegetables!
To celebrate British Sandwich Week (16–22 May) and to mark the day, we asked our team for their favourite fillings.
In recognition of #MentalHealthAwarenessWeek, Editor Lulu Trask shares a personal view of the impact of the last 12 months, as well as some of the steps we have taken to support our team and help them stay healthy.
Editor Will Monroe shares some tips and lessons that we have learnt over 25 years of helping clients with their editorial approach.
Content is King. Yet often, organisations don’t stop to question whether their content is having the desired impact. Editor Laura Sagar looks at how we measure content performance to ensure it adds value.
We were recently joined by a panel of experts from Renewi, Freshfields Bruckhaus Deringer, and CISI to talk about social purpose and why it’s so important.
Marking World Day for Safety & Health at Work, we took a look back at the ways we helped our client Renewi promote a safer approach to work for their employees.
What is search engine optimisation (SEO) and how can you get on Google’s good side? Content director Andrew Strange offers some useful tips and tactics.
When she’s not jumping out of airplanes, or dreaming of Emma Stone playing her in a movie, Emma is our Head of Client Services, her role is to make sure we are delivering brilliantly for our clients.
At our latest Global Voices webinar we set out to explore the meaning of influence and the role of influencers in 2021. What value do they bring to brands and what are the opportunities and pitfalls of including influence in your marketing strategy?
As we take our first steps out of lockdown, what are you looking forward to doing most? We asked our team what they will be doing.
In times of crisis, effective internal communications can make all the difference to your people.
Producing seasonal content means planning ahead. Editor Lulu Trask explains why planning your Christmas content this summer might feel a bit strange, but could get you ahead of the game
As one of our designers, Mark is responsible for creating some of the inspirational visual content we produce for our clients. He’s also worked as a rickshaw driver, and is one of the few people who know who Banksy is.
Wardour talks: Editor Bethan Rees talks to journalist and broadcaster Andrea Fox about how to make a successful podcast
With Oscar nominations this year coinciding with the anniversary of lockdown in the UK, Martin MacConnol looks back on some of the TV content that has made life a little more bearable and what makes it so compelling.
What are the ingredients of a successful internal communications campaign? Goals may vary, from brand building to behaviour change, but that doesn’t mean how you approach every campaign needs to be different every time.
Creative director Ben Barrett selects some of his favourite portrait photo shoots that he and the team have worked on at Wardour
HM The Queen’s statement regarding this week’s Oprah interview with Harry and Meghan is a great piece of copywriting. Every word counts and there are layers of meaning in it. Our Chairman Martin MacConnol looks at it in a little more detail.
Inspiration is one of the key building blocks of strong content, so on International Women’s Day we hear from the Wardour team about the women who inspire them every day
To celebrate World Book Day, Wardour editors share the books they’re currently enjoying
Guest editor Rachel Boothroyd, employee engagement expert and Director of Rachel Boothroyd Training and Coaching, discusses why employee engagement is more important than ever
Content director Tim Turner looks at three things we’ve learnt from interviewing celebrities
Done well, a content marketing approach works wonders for internal comms
From true crime to wealth management, football to etymology, there is a podcast for all interests. Podcasting’s roots date back to the 1980s and now, in 2021, podcasts have an ever-growing audience.
Senior copywriter Jules Gray looks at what it’s like (re)joining Wardour during a pandemic
With the tumultuous 2020 behind us, Editor Lulu Trask looks at tone of voice in content marketing, and why this will be turned on its head in 2021
What does the future hold for content marketers in 2021? Martin MacConnol explores the trends we might expect to see over the next twelve months.
Headline writing is perhaps under-appreciated in today’s online world. Editor Andrew Strange looks at the power of the headline and the four or five words that persuade us to click through to content.
We have just published our latest research on trends for digital and print content, offering some great insight to help you plan your campaigns for 2021
Not all superheroes wear capes, and not all designers can claim to have saved a life but that is exactly what our design director Colin Wilson did whilst on a recent client trip
How do you keep colleagues motivated in a COVID world? Our CEO Claire Oldfield explores the challenges in discussion with executive coach and trainer Rachel Boothroyd.
Over almost 25 years, Wardour has nurtured a network of journalists, authors and experts. Head of editorial Luke Turton considers the benefits that they bring to the agency and our clients.
Whilst on furlough our production manager Jack filled his time with plenty of house projects and home-schooling, he reminisces on a time well-spent but perhaps not to repeat
Our Executive Chairman Martin MacConnol and CEO Claire Oldfield have both been appearing on stage this month sharing their thought on topics as diverse as global social purpose and the future of print.
Has COVID and WFH sounded the death knell for print? We don’t think so and our latest, soon to be published, research tells a different story. Our CEO Claire Oldfield sets the scene.
We’re still crunching the numbers, but we will soon be publishing our latest research on consumer trends for digital and print.
Reminiscing about a recent trip to Algeria, senior account manager Sophia Haddad considers the impact of social distancing and how in your imagination there are no limits
As people start returning to London’s West-end, Claire Oldfield considers our social responsibility to support not only each other but also local businesses who rely on us for survival.
What is going to happen to social purpose and sustainability now corporates globally are struggling? Martin MacConnol reflects on the fallout of coronavirus?
Does having too much data get in the way of good decision making? Martin MacConnol considers how it can make the difference between bad and good leadership.
With more businesses making time to focus on social purpose and their core beliefs, editor Lulu Trask takes a look at some of the companies who are making a difference
Our film & video team is back on-set but its not life as we knew it. Claire Oldfield looks at how coronavirus has altered our approach to filming and, in some areas, improved things.
“Values are the soul of storytelling.” Wardour content director, Tim Turner, discusses how CEOs need to consider what values they are revealing, or live to regret it.
Content Director Tim Turner explains how lockdown has led to him looking at his surroundings differently
Ben & Jerry’s spat with the UK government is a sign of social purpose marketing coming more to the fore. Here are five reasons why we can expect to see an increase in this sort of activity.