Understand

Knowing what content or brand strategy is best is key for all our clients. What issues are important to your audiences? Which formats will move them to action? What are they interested in on social media? Where do they live online? What content does the brand already have that is evergreen?

Many of our projects are aimed solely at answering these kinds of questions. Our experts equip brands with the understanding to execute their campaigns successfully across their owned, earned and paid-for channels.

To do this, we draw on the latest technological tools and overlay their outputs with our own experience – experience that is built on a journalistic pedigree and encompasses some of the biggest brands and most complex marketing and audience challenges going.

Core services we provide in this area include:

• Content audits
  
• Audience research
  
• Audience mapping
  
• Personas and segmentation plans
  
• Influencer identification
  
• Account-based marketing opportunities
  
• Social listening
  
• SEO analysis
  
• Competitor analysis
  
• KPI and goal audits
  
• Paid-for social engagement strategies
  

All such work helps us to build content and creative campaigns that our clients can be confident will meet and exceed targets.