Being able to demonstrate value from a brand or content campaign is key. In some ways, this area of our offering closes the loop with Understand: measurement data allows you to progress with confidence.
Measurement takes many forms. At its most basic, it is about using the analytics tools associated with delivery platforms (Google, LinkedIn, Twitter, etc.) to see how audiences are engaging with your content. We can overlay this as needed with a range of other tools to give a more nuanced approach.
But we recommend other inputs, too. Quantitative surveys of audiences give a picture that is unique to your offer, and this can be further enhanced by qualitative interviews with key stakeholders. With our journalistic experience we are experts in conducting such interviews, which often deliver key insights on messaging from both external audiences and internal stakeholders.
Key parts of our measurement offer include:
- Insight from platform analytics tools
- Insight from social listening tools
- Quantitative audience surveys
- Qualitative audience surveys