Content marketing has been the bedrock of the agency since our launch in 1996. We have a particular approach to this discipline. All our experience shows that when you put yourself in the shoes of your audience, stop thinking “How do I sell my products?” and start thinking “What’s important to my customers?”, you make your marketing more effective.
As such, we are about ‘pull’ rather than ‘push’ marketing. We specialise in helping clients understand the issues that are priorities for their audiences. By telling stories about these issues, and subtly showing how the client brand can help tackle them, we create a human connection that builds a sense of trust. Time and again, we have demonstrated how this emotional connection makes the audience more likely to engage with the brand in the short and long term.
Our content marketing programmes are incredibly diverse because every client’s audience is unique. Many today span print, digital and social, because each of these channels does something a little different.
Digital offers the chance to showcase content in multimedia formats that resonate with what your audiences are doing online in their downtime. Social offers immediacy, cost-effective targeting and the ability to distribute messages at the right moments. Print offers longevity, more memorability and a deeper connection: people take a good customer magazine to bed with them. Together, these channels offer a journey that can be irresistible.
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What does the future hold for content marketers in 2021? Martin MacConnol explores the trends we might expect to see over the next twelve months.
We scooped no fewer than eight awards on behalf of clients at the recent Corporate Content Awards.
What does best practice look like in content marketing? Content director, Andrew Strange, selects a few examples he thinks are first-class.
Editor Laura Sagar looks at podcasts and the power of storytelling, and explains why they work so well
Who do we trust to lead us? Our chairman, Martin MacConnol, draws on over 24 years’ experience to share some of his views on what gives people confidence.
Here at Wardour, we’re in no doubt that great briefs help create great work. But we also know it can be difficult to decide what to include. To help, we’ve put together our top tips on what it should contain and why:
It’s our birthday today, our Chairman, Martin MacConnol, reflects on the last 24 years and what the future may hold.
Does being in isolation mean giving up on video marketing? Wardour video producer, Peggy-Sue Cranney, explains what you could be doing.
In a creative content agency, the coding team are often the unsung heroes. Senior developer, Nigel Peters, explains why they shouldn’t be overlooked.
From eye-catching illustrations to technical timelines, there are few better ways to present complex content quickly than with a thoughtful infographic.
Wardour has created a huge variety of content for clients large and small over the last 24 years. Below is a selection of brands we are proud to have been asked to partner
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