My eyes are popping as I gaze at image after image of satin shifts, diamanté dresses and voluminous veils. My stomach is rumbling at the sight of many-tiered wedding cakes decorated with exquisite iced roses and miniature statues of the bride and groom. My feet are itching to slip into a pair of sky-high, cream-coloured stilettos.
No, I’m not getting married. In fact, I’m not even engaged. I’m writing an article about Belgravia’s bridal district for one of Wardour’s clients, Grosvenor London, and this is all part of my research. Belgravia is… read more
As a content marketing agency, we often find ourselves caught between two conflicting trends. On the one hand, the spread of smartphones, tablets and similar devices has let to an increased demand for multimedia content. On the other, the ongoing financial crisis is squeezing budgets across the board, including those of our clients’ marketing and communications departments. As a result, we are frequently challenged to produce more for less.
For example, one of the B2B magazines I work on now has an accompanying iPad app, which has created a demand for additional content beyond that which appears in the printed publication. One way of providing this… read more
Punctuation pedants (of whom there are a surprisingly large number) are up in arms at the rebranding of bookshop chain Waterstones, whose logo no longer includes an apostrophe.
John Richards, chairman of the Apostrophe Protection Society, fumed: “It’s just plain wrong. It’s grammatically incorrect. If Sainsbury’s and McDonald’s can get it right, then why can’t Waterstone’s? You would really… read more
Nomos Bank, Russia’s seventh largest bank by assets, has appointed Wardour to produce its 2011 annual report.
It is the first time that the bank has contracted with a UK agency for production of the publication.
The bank is one of a number of Russian businesses to have floated on the London Stock Exchange in 2011 and is… read more
Cambridge University has appointed award-winning content marketing agency Wardour to help it celebrate 800 years of philanthropy.
Martin MacConnol, CEO of Wardour, said: “It’s a project that really appealed to the team and we are delighted to have been chosen. Cambridge University is unique and we want to create a website and magazine that make… read more
