I sometimes wonder if the content marketing sector will have the gumption to really make a mark on the wider world of marketing. Too many of its agencies seem to spend too much of their time looking inwards not outwards.
I’ll give you one example. Just a couple of weeks ago my team was victim of a trolling attack on the iTunes store. Someone had decided to slate one of our iPad apps – concluding with the line that ‘as a client he was… read more
We are all of us still finding the perfect way to create a ‘magazine’ on an iPad. What is too little interactivity – and a waste of the medium? What is too much – and exhausting for the user?
We hope with our Quintessence app that we have got the blend just about spot on.
The client at BNP Paribas – for whom we have long produced a print magazine – likes to push us and with the iPad app they rightly… read more
After six years of poking and posting, I’ve had enough. My Facebook days are over.
Last week we heard that the social media giant is worth up to £59bn, but last Sunday I reached the conclusion that it’s now of little value to me. With surprising ease, I deactivated my account.
Social media should… read more
Pride is a sin – or so I’ve been told. If that is the case then take this blog as my confessional.
Because last night I was guilty of huge pride as I joined colleagues at the 250th birthday celebrations of our client Brewin Dolphin.
The centre piece of last night’s event (and as you can imagine there will be… read more
It’s a glorious Monday morning in Covent Garden. It’s St George’s Day, Shakespeare’s birthday – and the anniversary of Wardour’s listing at Companies House 16 years ago.
How it used to be: Wardour's first website, 16 years ago (http://bit.ly/IiIv5z)
For those of you who remember our 15th celebrations only last autumn - forgive me. Like Her Majesty we have two birthdays. April 23, the date we listed at Companies House, and October 1, the date we actually started… read more