Social media has led to a big shift in the way we consume content. Many of us focus less on complete ‘editions’ and more on individual stories.
Getting those individual stories in front of the right audiences takes skill. In part, it is down to the quality of the content itself, because great content is its own marketing and will be shared free of charge.
But it also involves knowing how to get your content in front of the right people in the first place.
Planning content for use on social channels – and monitoring its success – is now a key part of our offering. Central to our proposition is how we ‘shatter’ content to ensure we maximise its marketing power on social channels. These shattered teasers then take audiences on a journey from summary to deep-dive content.