The demise of the printed page has been much over-egged, and print remains the best medium for certain audiences. Even in an always-on digital world, a print magazine or report is an important part of the mix: it offers a longevity and an intimacy that digital can’t match.
With integrated content programmes, we encourage clients to think of their print publications in a different way to the past. In part, this is how a print publication talks to the digital content. But it’s also about celebrating the medium itself. A paper publication is no longer a commodity. It’s something special, and it should surprise and delight.
For some audiences, print remains the most powerful way to communicate important messages
With the transition to campaigns that span print and digital, we encourage clients to think how print and digital channels should support each other
In 2017, print is a medium to be celebrated. It’s not just a commodity