In the old days, life was so easy. You printed a magazine. You posted it to a database of targets, or you handed it out at a supermarket or airport.
But digital has made life more complicated – and more interesting. It has created a whole new world of brand management, because audiences are making decisions about you not just when you are beaming your messages at them, but behind your backs when they are looking at your site, the social commentary about you and what your rivals are up to.
A lot of our work today involves advising clients on how to make the most of the opportunities that are out there.
We pride ourselves on staying on top of what is happening at the front end of digital marketing and communications so our clients can keep ahead of the competition.