Media trends research

by Wardour – Oct 01, 2020

We have just received back the fieldwork on our latest piece of research on consumer trends for digital and print media. It’s the third year we have conducted the survey or more than 2,000 people in the UK and as always the data is fascinating.

We are still busy crunching the numbers. Even at an initial glance it is clear that the Covid pandemic has shifted momentum towards digital, but that a really significant number of people still prefer engaging with content in print. Equally interesting are the insights the research reveals about what consumers see as being the most important messages in a brand content campaign – these are insights which will shape conversations with our clients for the months to come.

We will share details of the research as we get a clearer idea of what the data shows. If you would like to receive a copy of the research when it is ready then please email us here.

Published Oct 01, 2020

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