Marketing re-imagined: a new global purpose

by Wardour – Jul 30, 2020

Please join us on Wednesday, 12th August 2020 at 1.30pm for an online discussion around one of today’s key drivers for marketing success – showing more “heart.”

The media portrays a world where consumers feel vulnerable, insecure and even angry. How should brands respond? How does ‘heart’ fit with the wider corporate social purpose agenda? And how does it all come together to create a successful marketing campaign?

In this webinar, we will be bringing together insight from leaders of three marketing and content agencies in London, New York and Mumbai, to provide a unique global perspective of the themes that unite and divide us.

The webinar will be moderated by Jacqueline Loch, former Chair of The Content Council.

You’ll gain an understanding of how “heart” and other messaging strategies are becoming more important around the world, and how that may inform your own communications in the months to come.

We would love for you to be part of the discussion.

Your speakers

- Jacqueline Loch - former Chair of The Content Council, Toronto
- Martin MacConnol - Excecutive Chairman, Wardour, London
- Andy Siebert - Owner and managing partner, Imprint, New York
- Munni Trivedi - Owner and co-founder, TeamMagenta, Mumbai

To register and join, please click here or email david.king@wardour.co.uk who will add you to our guest list. We will then send you joining instructions.

The webinar will last 60 minutes and includes a Q&A. You’re welcome to ask questions on the day.

Wednesday, 12th August 2020

13:30 - 14:30 London | 08:30 - 09:30 New York | 18:00 - 19:00 Mumbai

Venue: Webinar based

Published Jul 30, 2020

Read more

What is the ideal IC platform?

​Which internal communications platforms do you use? Editor Laura Sagar has a few suggestions about which might be best for your organisation

Your perfect IC campaign ingredients

Martin MacConnol reveals the four essential ingredients for a successful internal communications campaign and why we refer to them as the Wardour way.