Five years of inspiring campaigns

by Wardour

Over the past five years, the London Stock Exchange Group (LSEG) has been leading the charge – identifying the UK’s most dynamic and fastest-growing entrepreneurial businesses with its ‘1000 companies to Inspire Britain’ campaign.

The campaign, which centres around a print publication, was launched by the Chancellor, Philip Hammond, at the market open ceremony of the Stock Exchange. The event, to mark the fifth anniversary of the campaign, brought together influencers, senior political figures and business leaders, and more than 50 CEOs of the businesses themselves.

Wardour has worked with LSEG since the inception of the report in 2013, helping to develop the initial concept, creating the overall look and feel and shaping the report’s narrative. It’s a rewarding collaboration which we are immensely proud of. ‘It was born out of a need to help create traction among businesses of all sizes in a post-recession UK,’ explains Charlotte Tapp, who leads the LSEG project team at Wardour.

The UK’s most dynamic sectors are revealed in the report – and those companies that are driving them. Weighty commentaries from leading business and government figures explain the broader context, and the report’s insight is brought to life through engaging infographics.

Crunching the numbers infographic
Crunching the numbers infographic

The ‘1000 Companies’ initiative has tapped the zeitgeist and grown into an influential publication that not only celebrates the success of companies such as drinks firm BrewDog and Matchesfashion.com, but also includes a website, regional cuts of data about the businesses, and a PR campaign that is run by the LSEG team. Versions have also been launched in Europe and Africa.

The Chancellor was joined at the 2018 launch event by David Warren, the LSEG’s Interim CEO, and Nikhil Rathi, CEO, London Stock Exchange Plc. ‘Small and medium-sized enterprises are the heartbeat of our economy,’ says Rathi. ‘They drive jobs and growth, and underpin the UK’s ability to innovate and export.’

1000 Companies UK Snapshot
1000 Companies UK Snapshot

To see our work for LSEG, please click here.

If you would like to talk to us about your marketing, stakeholder or employee communications, please drop us a line: hello@wardour.co.uk

Published May 17, 2018

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