Keeping an audience engaged is easy – if you keep your content appealing
Animations can supercharge your content marketing but how can you make sure your animator delivers what you want?
How do you inspire the next generation into business?
Are you missing opportunities to do more with your content?
We’ve been talking a lot about influencers recently.
Why you should shout about your green credentials.
This Saturday marks World Health Day. The event, held annually by the World Health Organization, is dedicated to raising awareness around global health.
Here at Wardour, we’re in no doubt that great briefs help create great work. But we also know it can be difficult to decide what to include. To help, we’ve put together our top tips on what it should contain and why:
It’s World Storytelling Day, a global celebration of the sharing of stories. To mark the occasion, we’ve spoken with Wardour’s resident novelists, Tim Turner and Sophie Mackenzie, about their approaches to fiction writing
The Wardour team reveal who has influenced them in their lives and careers…
Last month, we hosted our first event of the year. For those of you who missed it, here are our top five takeaways…
On International Women’s Day, we’d like to say a huge thank you to all the incredible women we’re privileged to work with.
There is no doubt that voice search is on the rise.
If you want content that’s engaging, interesting and useful, first you need to ask your audience what they want.
Winning two gold awards was the highlight of a successful night for Wardour at the inaugural Corporate Content Awards.
How do you get a room full of business influencers together? If you work in the venture capital industry the answer should be relatively straightforward.
JK Rowling, Zoella and Donald Trump have one thing in common: they are influencers.
Last year we took on one of our most unusual projects to date, shooting a video from inside a prison.
From eye-catching illustrations to technical timelines, there are few better ways to present complex content quickly than with a thoughtful infographic.
Technologies such as VR and AI are set to transform our personal and working lives. But the future isn’t here just yet.
One of the big decisions a brand must make when creating editorial-driven content marketing is the extent to which it has a voice in its own content.
There are five reasons why our clients choose us, and keep coming back to us…
We are very proud with the animations we produce for our clients. Of course, the positive feedback we receive always helps!
At Wardour we’re helping more and more clients to achieve their digital holy grail: the perfect website.
You’re 53 times more likely to show up first on Google if you have a video embedded on your website. Having an appropriate strategy in place can hugely benefit your business and put you ahead of the competition.
Our second longform, multimedia microsite for Gemalto set out to explore the new world of connected cars
What exactly goes in to a print publication?
Much of the work we do here at Wardour is designed to help our clients communicate their messages and values in a visually engaging manner, which is where our designers and art directors come in.
In a world of AI, machine learning and chat bots, how do brands make sure their content gets heard?
The brand as a publisher is a well and truly established trend; but what of the brand as a broadcaster?
The words that inspire us every day
How does Wardour help celebrate small and medium-sized companies that are driving global economies?
How we helped bring Renewi to life
Writing, recording, editing, filming – it’s all in a week’s work
Keeping up with your video demands
Why you should be getting ready to be reactive
Wardour Communications produces a huge variety of animations, ranging from exciting technology on construction sites to all matters financial. Here’s a behind-the-scenes look at how the magic happens
How does prize-winning creative work come about?
Taking inspiration from the drinks industry
How social media platforms are changing internal communications
A few of our favourite moments from 2016.
Trends to look out for throughout the year ahead
The People’s Trust potentially marks the start of a revolution in investing – it aims to make a better return for everyday investors at the same time as having a positive impact on society
Visual platforms like Instagram offer a whole host of opportunities for businesses, but only if they push quality content
BIMA’s latest Breakfast Briefing didn’t just speak to the creative industry
How do you keep on top of the mobile trends transfixing the next generation of consumers? You quiz your teenage intern
Apparently, a more enjoyable experience than it sounds
Why Pokémon Go could see Augmented Reality Strategist become as common a job title as Social Media Specialist
Writing the marketing rulebook is like trying to stuff an octopus into a string bag, says Content Director Tim Turner
Internal comms teams have a vital role to play in the post-Brexit world
If you want to get ahead – get a content campaign
Content Director Tim Turner gives us the lowdown on BIMA’s Tech Innovation Tour.
How our creative team designed a new website around a start-up mentality
What were you doing in April 1996? Here’s what we were up to
Why meticulous planning paid off in the creation of a new brand video
Brevity may be the soul of wit, but long-form content is here to stay
Our head of digital sheds some light on a side project that took him on a voyage of discovery
How imaginative design helped one of our clients unite a team spread across 18 sites
Why a moment of reflection helped us beat the January blues
The story behind our week-long, integrated digital marketing campaign for LSEG
When it comes to content, a connection between brand and consumer is vital
What do consumer spending and our growing appetite for content have in common?
Editor Katie Dolamore explains why journalists are perfectly placed to offer amazing client services
Our agile approach to content creation is evolving, particularly as we work on an increasing number of projects in the digital sphere
The first in our ‘image of the month’ series looks at a pair of particularly powerful Heart Matters covers
Expert freelancers can be godsends when it comes to creating specialist content. Content Director Tim Turner pays tribute to one of the best
A project for a new client saw us marry the power of print with our ‘always on’ approach to content
The story behind our Bob Metcalfe cover for The Review
A quick-fire afternoon of speakers at the Results International Next Gen media and marketing conference confirmed that content remains king
CEO Martin MacConnol takes a moment to celebrate our recent accolades
Our digital producer shares four tips she gleaned from the CMA’s recent digital breakfast
Editor Katie Dolamore shares her top tips for presenting content on social streams
How we built a new website for an empowering, collaborative business campaign
It’s not just the Great British Bake Off that can teach us a thing or two about content
As more users move to tablets and mobile, it’s crucial for brands to get it right
Simplifying the complex is what we do
A desire for responsive content means we’re working more like a newsroom than ever before. It’s all about the three rules of realtime
Why an upturned polystyrene cup on a newly restored roof is wrong on every level (especially here on the fifth floor)
Why we can learn a thing or two from the rise of the unmanned aerial vehicle
We’ve helped to develop a client-centric digital platform that’s been hailed the best of its kind
Head of Editorial Molly Bennett on what she gleaned from April’s CMA Digital Breakfast
Some interviews are worth their weight in gold. Our recent rendezvous with eminent screenwriter Christopher Hampton definitely fell into that category
From sexist toys to thoughtless brand names, we take a look at the companies social media saved
Wardour CEO, Martin MacConnol, on what he learned from the Guardian’s Changing Media Summit 2015
We’ve been finding out at first-hand why Estonia is one of the world’s most connected countries.
MD Claire Oldfield spent an inspiring day chairing an event for entrepreneurs with Sir Richard Branson.
Amid the hustle of everyday agency life, we are occasionally granted fantastic opportunities.
After a recent survey pinpointed the qualities that clients hate in agencies, we set about listing the attributes we value most in our business relationships.
Would you like to be able to call a cab by clicking your heels together? Wearable technology is about to get cleverer.
The Tower of London’s poppy installation shows the lasting importance of great design.