Recent world events are leading communicators to radically rethink how they engage with audiences, social purpose is now front and foremost the most important message to get across. Martin MacConnol shares his thoughts on the changes we are now witnessing.
As the COVID-19 lock-down continues, Martin MacConnol asks whether we are beginning to show the same symptoms as hostages suffering from Stockholm syndrome.
Keep calm and carry on talking to customers. Editor Jane Douglas urges brands to realise that it’s more important than ever to keep your content flowing
Marketing and communications: time for a new rulebook? Join us at our webinar on 11th June.
How do you create a good internal communications event when you’re all in separate locations? Editor Laura Sagar shares ten valuable pieces of advice.
Clients need to know their agency can handle the complexity of the annual report process. Account director, Georgina Beach, gives an outline of the key steps for success.
What is prototyping and how can it help you visualise how your website or digital asset will look when completed? Digital developer, Justin Liu, demystifies the process and explains why it is so useful.
Choosing the right agency partner for your annual reporting suite is vital. What skills should savvy clients be looking for?
As we enter #MentalHealthAwareness week, Martin MacConnol gives some thought to the impact lock-down has had on all of us and something that appears to be in short supply. Kindness.
Where did you stand on the “Stay Alert” debate? Meaningless, crass verbiage, or subtly nuanced nudge messaging? Martin MacConnol asks.
What does best practice look like in content marketing? Content director, Andrew Strange, selects a few examples he thinks are first-class.
In a creative content agency, the coding team are often the unsung heroes. Senior developer, Nigel Peters, explains why they shouldn’t be overlooked.
Never work with children or animals… Wardour editor, Lulu Trask, finds out how our team are coping with their pets during this time of lock-down
Ever wondered if, like Keanu Reeves in The Matrix, we are just players in a virtual simulation? Head of editorial, Luke Turton, considers how we get back to reality.
History has shown us that times of adversity can also be times of great invention. Martin MacConnol looks at just a few innovations that owe their existence to crisis.
What is going to happen to social purpose and sustainability now corporates globally are struggling? Martin MacConnol reflects on the fallout of coronavirus?
Covid-19 will affect every part of business life: and not always in a bad way. Nowhere is that truer than in the world of corporate reporting and investor comms.
As the UK’s Prime Minister, Boris Johnson, returns to work after experiencing COVID-19, our Chairman, Martin MacConnol, reflects on his first words to the public and, in particular, UK business.
It’s our birthday today, our Chairman, Martin MacConnol, reflects on the last 24 years and what the future may hold.
Who do we trust to lead us? Our chairman, Martin MacConnol, draws on over 24 years’ experience to share some of his views on what gives people confidence.
Wardour’s creativity isn’t a nine-to-five gig. David Poulton discovers what colleagues have been up to outside of ‘office’ hours.
In a Q&A session for #Wardourvoices, editor Will Monroe lifts the lid on the highs and lows of his new life working from home
Production director, Angela Derbyshire, shares her thoughts as she walks through her favourite city in lockdown.
Editor Laura Sagar looks at podcasts and the power of storytelling, and explains why they work so well
Martin MacConnol turns to Lego in lockdown, enjoying its tactile nature. It makes him wonder if the power of touch could see a renewal of interest in print marketing
Enabled by social-media we are re-discovering our local communities. Fiona Forbes Hunter considers the changes she is experiencing at home
The world is going to be different from the profound to the mundane. Martin MacConnol takes a look at some of the small things we might see changing when life returns to normal.
For some, being in isolation provides an ideal time to revisit the bookshelves. Account manager, Sophia Haddad, asked our team what they were reading instead of going out.
Does being in isolation mean giving up on video marketing? Wardour video producer, Peggy-Sue Cranney, explains what you could be doing.
One unexpected joy of video conferencing is getting a glimpse into other people’s home lives.
How can I be a parent, employee, chef, babysitter and PE teacher all at the same time? Editor, Lulu Trask, seeks some tips and suggestions.
Out on a run in his local park our chairman, Martin MacConnol, realised the importance of being very un-British and cheerily greeting each other. We might be social-distancing but let’s not psychologically distance from each other.
“Values are the soul of storytelling.” Wardour content director, Tim Turner, discusses how CEOs need to consider what values they are revealing, or live to regret it.
Steve Gibbon, group art director, shares how he will be spending his upcoming holiday now the world is in lock-down
Good journalists are only being good when they are being unhelpful. Which is just what’s needed in times of crisis.
Are we witnessing society coming together? What effect is the current crisis having on societal values?
Great poems are important because they reveal lasting truths – or if not always truths, then at least huge ideas for our brains to unpack and repack over the course of a lifetime.
In the first of a series of posts, people from Wardour reflect on how Covid-19 is impacting their world. Here Jennifer Flower, senior account manager, remembers to accentuate the positive.
Clapping the NHS is a great example of using the power of emotions to change behaviour
There have been a few blogs flying around saying what we are experiencing at the moment is going to mark the end of homeworking. Is it?
Amidst all the panic and uncertainty, these next few weeks of isolation offer us all a chance to do things differently, actually to change things in our work lives and at home for the better.
This last week has kept reminding me of a line from my favourite poem: “Things fall apart, the centre cannot hold”.
We scooped no fewer than eight awards on behalf of clients at the recent Corporate Content Awards.
What we learned at the CBI’s annual conference
Trust in the content we read and view is on the rise, according to Wardour’s second annual survey.
The Wardour team are celebrating after winning a trio of awards at this year’s international Summit Creative Awards.
How should you alter the way you communicate to a group of employees rather than a group of shareholders?
It’s easy to think of content marketing as a very different discipline to internal communications. Easy but wrong.
You listen to them on your commute, before you go to sleep, when you wake up, at the gym, even in the bath. Here are our top tips to podcasting.
Wardour received glittering recognition at last night’s inaugural Internal Communications & Engagement awards
The Annual report. A tedious must-do, or an opportunity to tell-more?
Join us on 23 May where we will be sharing the lessons, tips and hacks that internal communicators can take from content marketing
Why thought leadership is a vital part of the marketing mix
How can content marketing build trust?
How long-form’s revival is being helped by the semantic web
How do you reach the GenZ audience. Is it only through social media? Do they care about print anymore?
Here are our top five ways to communicate effectively with an internal audience.
8,000 fans turned up to see blogger and beauty influencer James Charles in Birmingham. But how does this work in a B2B world?
The British Heart Foundation (BHF) and British Land were the big winners in a successful night for Wardour at the second annual Corporate Content Awards on 5 February that saw us win 12 awards in total.
How can print and digital go hand-in-hand to improve campaign effectiveness?
Wardour celebrates winning two awards at last night’s CorpComms Awards held in London and organised by CorpComms Magazine.
As a world-leading business event, it’s always a real honour to attend the CBI Annual Conference.
Three Wardour projects are recognised at this year’s Summit Creative Awards.
The social media giant’s decision to launch a print magazine shows that there is life still in paper for engaging premium audiences
Keeping an audience engaged is easy – if you keep your content appealing
Animations can supercharge your content marketing but how can you make sure your animator delivers what you want?
How do you inspire the next generation into business?
Are you missing opportunities to do more with your content?
We’ve been talking a lot about influencers recently.
Why you should shout about your green credentials.
This Saturday marks World Health Day. The event, held annually by the World Health Organization, is dedicated to raising awareness around global health.
Here at Wardour, we’re in no doubt that great briefs help create great work. But we also know it can be difficult to decide what to include. To help, we’ve put together our top tips on what it should contain and why:
It’s World Storytelling Day, a global celebration of the sharing of stories. To mark the occasion, we’ve spoken with Wardour’s resident novelists, Tim Turner and Sophie Mackenzie, about their approaches to fiction writing
The Wardour team reveal who has influenced them in their lives and careers…
Last month, we hosted our first event of the year. For those of you who missed it, here are our top five takeaways…
On International Women’s Day, we’d like to say a huge thank you to all the incredible women we’re privileged to work with.
There is no doubt that voice search is on the rise.
If you want content that’s engaging, interesting and useful, first you need to ask your audience what they want.
Winning two gold awards was the highlight of a successful night for Wardour at the inaugural Corporate Content Awards.
How do you get a room full of business influencers together? If you work in the venture capital industry the answer should be relatively straightforward.
JK Rowling, Zoella and Donald Trump have one thing in common: they are influencers.
Last year we took on one of our most unusual projects to date, shooting a video from inside a prison.
From eye-catching illustrations to technical timelines, there are few better ways to present complex content quickly than with a thoughtful infographic.
Technologies such as VR and AI are set to transform our personal and working lives. But the future isn’t here just yet.
One of the big decisions a brand must make when creating editorial-driven content marketing is the extent to which it has a voice in its own content.
There are five reasons why our clients choose us, and keep coming back to us…
We are very proud with the animations we produce for our clients. Of course, the positive feedback we receive always helps!
At Wardour we’re helping more and more clients to achieve their digital holy grail: the perfect website.
You’re 53 times more likely to show up first on Google if you have a video embedded on your website. Having an appropriate strategy in place can hugely benefit your business and put you ahead of the competition.
Our second longform, multimedia microsite for Gemalto set out to explore the new world of connected cars