We are all of us still finding the perfect way to create a ‘magazine’ on an iPad. What is too little interactivity – and a waste of the medium? What is too much – and exhausting for the user?
We hope with our Quintessence app that we have got the blend just about spot on.
The client at BNP Paribas – for whom we have long produced a print magazine – likes to push us and with the iPad app they rightly wanted something that felt truly designed for ‘publication on glass’ – and not just a copy of the print publication.
All of which… read more
Pride is a sin – or so I’ve been told. If that is the case then take this blog as my confessional.
Because last night I was guilty of huge pride as I joined colleagues at the 250th birthday celebrations of our client Brewin Dolphin.
The centre piece of last night’s event (and as you can imagine there will be others during the year) was the author signing the commemorative book we produced for the firm.
It was a labour of love for us and… read more
Where we lead others follow. Flight BA2012 officially opened for business yesterday – but we’d already sampled the food, seen the art and watched the film at the pop-up venue in Shoreditch.
As part of BA’s Our Great Britons programme the airline themed venue celebrates the best in British talent in the run up to London 2012 Olympic and Paralympic games. It showcases work by people who were mentored by Heston Blumenthal, Tracey Emin and Richard E Grant – and that means it is pretty spectacular.
In the dining area is an Olympic… read more
“Wherever we are, what we hear is mostly noise. When we ignore it, it disturbs us. When we listen to it, we find it fascinating.” John Cage
In the modern open plan office, we’ve developed ways to filter out the distraction of background noise. We tune out the photocopier’s churning paper feed, we switch our phone to silent, we hear the background conversations only when they sound like they might contain an interesting piece of gossip. And when we really need to get away from it all… read more
You don't need a big budget to make a terrific online annual report. It's a sad conclusion for an agency to reach, but we can't ignore the evidence.
Consort Medical, an amazing medical device manufacturer in the FTSE350, provides the empirical data. The report we created for it in 2011 has just been placed in the top 1.6% of online reports worldwide – and named as the best UK online annual report.
The recognition comes from the League of American Communications Professionals, which judged… read more
