Three years back, I had one of those ‘same planet, different world’ moments. I was sitting at a FTSE100 HQ, and I asked the head of investor comms what research he had done on his annual report.
NASA, ESA, and G. Bacon (STScI)
“What do you mean research?”
“I mean, have you asked your investors and analysts what they rate in your annual report.”
To me as a content marketer (or customer publisher as it was then called) it seemed a no… read more
You might think that publishing an online comment series called ‘Bad role models for landscape architecture’ for a community of landscape architects, is asking for trouble.
Charles Jenck’s landforms in the Garden of Cosmic Speculation at Portrack House, Dumfries
After all, there can be a fine line between sparking debate and opinion pieces that set out to be contrary for the sake of controversy. But, at its best, provocative content, together with the option for people to… read more
Where we lead others follow. Flight BA2012 officially opened for business yesterday – but we’d already sampled the food, seen the art and watched the film at the pop-up venue in Shoreditch.
As part of BA’s Our Great Britons programme the airline themed venue celebrates the best in British talent in the run up to London 2012 Olympic and Paralympic games. It showcases work by people who were mentored by… read more
New Media Age opinion piece, by our CEO, on the debt of gratitude owed to those content pioneers in customer publishing...
You don’t know it, but you owe me a big thank you. Or if that’s too much to ask, a cheque in the post will suffice.
Why? I run one of the agencies that have helped change the world of marketing communications. I’ve… read more
I was in a client meeting last week where we were discussing the first iPad edition of a long-running magazine. In the course of a lengthy debate about how to display a video and accompanying text in the two available formats (landscape and portrait), the client asked: “What’s the industry standard?”
It was a good question, and one we had to answer honestly, by saying that there isn’t one yet. The iPad has so quickly become ubiquitous, particularly in the media world, that it’s easy to forget that it first went on… read more