Helping more clients get up close and personal with their content is a core goal for us this year.
According to research from eConsultancy, companies that invest in personalising digital experiences believe they get a double-digit sales boost as a direct result.
There are lots of societal reasons to back up the insight. Most simply, in today’s world, corporate messaging overwhelms everyone from teenagers to global CEOs. The brands that will really cut through are the ones that serve up content that is not only timely but highly relevant to individuals. It should be as personal as possible.
We are a pioneer in delivering personalised content programmes – not only creating the strategy and content, but coding the complex platforms too. Contact us if you would like to know more.