“People access data using the device closest to hand.” Eric Schmidt of Google said it, but we all know it to be true.
In 2017, that ‘device’ may still be a magazine – but that will only be true some of the time. More often, it will be a phone, a tablet or a laptop.
People’s reliance on digital – particularly mobile – channels is having a huge impact on the way we consume content. It’s made it less about big ‘editions’ and more about a continuous flow of individual items. People are too busy to digest more in one go.
So much of the work we do at Wardour these days is about helping clients make the leap from just print to digital platforms and social marketing channels. Our plans shatter content and spread it across the different media you should be using to ensure you get maximum reach and value for your creative budget.